Being Authentic

I’ve been reading a book by a marketing guy Eric Karjaluoto called speak human, Outmarket the Big Guys by Getting Personal and it really ties in with information that I got at the ACV Conference last weekend. One of the workshops I attended was called the The NoBS Guide to Networking led by Sarah Beth Jones, of Nary Ordinary Business Services. Sarah Beth opened her workshop with the word “Authenticity”. I guess I never really put much thought into this concept, but last night I got to a chapter in Eric’s book that really made this term come into focus. For years, in my old job, I seemed to get into trouble for being authentic. The corporate world is one of secrets and professionalism that is truly based on untruths. We were actually asked to sign a document to not reveal secrets. Thing is, in this new world, there are no secrets. With Google, you can find out all that you want to know and some that you don’t want to know. My feeling was that if I was honest with my/their customers, the customer would trust us and trust our knowledge of making their product the best that we could make it. This was something I was reprimanded for on occasion. “Don’t discuss that with the customer”….WHY? I always questioned authority because I didn’t feel the authorities really understood the situation as being real or honest. Keep the customer in the dark.  If the customer did figure something our that we were doing there was a “damage control meeting” where everyone could get their story straight. This is just wrong.

As Eric brought to my attention last night with this…

“I open my personal life to business colleagues and like the idea that they see me as “human” first and “business-person” second. I tell other studio owners our business “secrets” and believe we have more to gain by sharing knowledge than by being secretive and paranoid. The truth is, few of our secrets are that good anyway. I’d bet that few or yours are either.We tell the truth for a few reasons. First of all, our moms told us to. I’m not trying to be funny here; that influence is still hard-wired into us. It’s also easier. We’re  not forced to remember which stories we told to which people. We don’t have to worry about inconsistencies from exaggerating. Aim for transparency and just put it out there. Edit as little as possible and speak as plainly as you can. You might be surprised by the results.”

Social media is changing the way we interact with people. When I first started using Facebook, I would lay in bed at night and try to think of a clever status update. One of my Facebook friends always has a very clever one liner and it is really refreshing to see what he has written. The longer I use FB, I find that I’m not sharing as much as I did when I began using the media. While at the conference I heard comments from folks of my own generation like, “it is TOO personal”. BUT, I think that is why it works. By being yourself and adding good days and bad day comments, others see you as human and they identify with you better. I no longer share what I am having for breakfast but I will share my successes or just check in to let everyone know that I am still alive. But from a business perspective, I think that since Facebook, Pinterest, my blog and my Etsy shop all have the ability for clients, customer, fans or friends to comment on my work, critique my work or praise my work, I can benefit from this interaction.  My business can benefit from this interaction. And I am being real, honest, reliable, genuine, trustworthy and AUTHENTIC.

Sarah Beth Jones’ workshop, “The NoBS Guide to Networking” addressed how to interact with someone that might end up purchasing from you. As a business person, making contacts, I don’t like a pushy sale. I like honesty. I want to build a relationship with someone before I let them know that I am in a business that they might like or want to purchase something from. Our group in the workshop came to the very same conclusion. Building a long term relationship with someone will be better in the long run than only showing up when you want something. This is what Eric refers to in his book about being open and personal with everyone. You feel much better about dealing with someone if you know that they have an interest in you that is other than business. You develop a connection to this person and you have a voice that is heard.

Herb and I love to go to the Woodstock Cafe! Coe and Jean Sherrard are the owners and they have built a wonderful business over the past several years. They do it by knowing their customers. They say hello, recognize if you haven’t been in for a while, ask you how you are, and LISTEN to what you have to say. Because they are friendly, personable and make you welcome into their environment, you want to go back. How many times do you get this service in a Walmart or a Lowe’s or a Rite Aid? We have lost this in our society and it is really a shame.

As I go forward, building new relationships and growing my small business, I have the ability to take each new “fan” as a gift, learning from them as they learn from me. Hopefully, I can develop the kinds of relationships that will make others want to know what I have to offer and how I can help them and that I really do care about their life.

In doing my google search of some terms for this post I came across an additional article on authenticity that you might also enjoy reading…Dan Erwin’s blog about Career Development

 

Preparing to Rise at the Artisan Center of VA Conference

 

 

This weekend I am going to be attending my first conference as an artist. I have signed up with the Artisan Center of Virginia’s Conference in Roanoke called “Rising Beyond Expectations”. I have been impressed so far with the energy of the Artisan Center’s efforts to help the artists and craftspeople of our state. I think they are realizing that we have a population of craftspeople that can add to the economy and add to the ability to create jobs and products here in the US. The conference is going to offer workshops that I hope to gain some insight as to how to continue to grow my business and market my work.

The artisan trail that our county is implementing in partnership with the Artisan Center and our own tourism department will help both Agri-artisans as well as craft persons to promote their businesses. Many of these workshops will address some of the issues that a artisan will be confronted with to get involved with this new adventure. I am really excited to get this going and to be involved with this county wide project.

 

WORKSHOPS FOR EVERYONE: ….artists, artisans, agri-artisans, entrepreneurs and all who desire to take their endeavors to the next level!

The New Horizon Is A Designer’s World: An engaging Panel Discussion with James Thurman- North Texas University, Alison   Pack- Radford University & Jennifer Anderson- Hollins University.

“There is Art in Marketing” Sandra Tanner, Virginia Tourism Corporation: Marketing plans made easy and lots of great insights and tips for reaching your markets.

“The NoBS Guide to Networking” with Sarah Beth Jones, Nary Ordinary Business Services: Discuss why networking is important, where and when networking happens, and how to find your comfort zone in situations that can sometimes feel daunting.

“Etsy 101” – with Vanessa Bertozzi, Etsy: Learn how to become part of a global market place in a vibrant community of 15 million buyers and creative businesses.

“A Gardener’s Odyssey: From Clay to Food ” with Jim Kvach, Master Gardiner: Find out how one gardener managed to change clay into food where clay is abundant and top soil thin in this informative and upbeat conveyance of lessons learned.

“Entrepreneurs, Artisans and Taxes: Can we all get along?” with Dennis Peltier, EA:  Find out the answers to your burning tax related questions.

“Educating & Inspiring the Next Artisan Generation” with Alison Pack, Radford University: Through the eyes and experiences of students at the Governor’s School as told thru images and narrative in this vibrant discussion of the importance of educating Virginia youth about contemporary craft.

“The Demo – Educating the Public and Customer Service with Fun in Creativity and Affinity” with Judy Ligon, Ligon Art:  Explore the importance of doing a demo as a means to engage public in what you love to do in this hands-on workshop.

“Art As A Business” with Marc Willson, Small Business Development Association: Are you ready to sell your work? Find out how to show your work in ways to make people want to buy it and how to talk and write about it in order to make it more appealing.

“Artisan Trails of Southwest Virginia Viewshed” with Debby Loggins, Round the Mountain: After Creating fifteen artisan trails throughout the 8,624 square miles defined as Southwest Virginia was a challenge three years in the making. What’s next?

“Pricing Your Work” with Neva Bryan, Round the Mountain: Discover why pricing is important, the psychology of pricing and a step-by-step to pricing your products.

“Think It! Ink It! The Craft and Art of Printmaking” with Jennifer Anderson, Hollins University: Join in a conversation on fine art printmaking….the history, types of print and how contemporary artists make art and develop community through printmaking.

“Global, Social, Mobile, Local – How Going Green Doesn’t Mean Going Into the Red” with Helen Nunley, Pretty Good Designs: Going digital and paperless no longer means spending tons of money. Learn about some of the many choices of free or inexpensive solutions from which to choose to help you and your business “go green.”

“The Artisan Mosh Pit”: A special session where you are invited to voice your questions, concerns and suggestions for a facilitated discussion with tourism, economic development, arts and cultural community leaders.