Etsy just sent me an email stating that they would be offering an Etsy Gift Card this year. While I think there are many positives for the handmade site and the movement to get more involved with buying handmade, I don’t really know that this will help MY sales, per se’.
Gift cards will be the perfect present for the Etsy-obsessed shopper in your life, but even more importantly they’ll be a way for us to introduce new buyers to Etsy. Our community of buyers has grown incredibly in the past year, which can be attributed largely to people like you spreading the word and marketing your shops. Gift cards will allow us to be more aggressive in our own marketing efforts by distributing gift cards to partners and creating promotional offers.
If I am reading it correct, someone could purchase an Etsy gift card for someone for a gift for Christmas, then that person goes onto the Etsy site and shops for an item to use the gift card by entering in a code. That would be when Etsy would send me the money for the purchase, if that person shops at Laughing Orange. I am thinking that I will be looking into offering my previous customers a coupon code that they can key in at checkout for a discount on a purchase. This is a way to thank my loyal customers and to bring in money to my shop instead of someone else’s shop. However, I do think growing the handmade movement will help all artists and craftsmen.
I’m trying to think of all the things to get done now before the holidays come around and I am scrambling trying to “make” things rather than have to worry with the online part of my business. One thing that I think will be helpful to add to my Etsy shop will be a “calendar of final purchase date” so that the customer will
know how much time they are going to give me to make their item and still ship it to arrive before Santa comes. I think I am going to do a screen capture of a calendar and where I am allowed to add five photos of the item for sale, add in the calendar with the ship date on it as a reminder to them.
I need to look ahead to when to put the coupon codes into an email to send around to my base of customers so they have plenty of time to use it for the holidays. Having a black friday online might be fun so I would need to plan to have the email blast go out around the first week of November.
I also think that in planning for the holidays it would be fun to “decorate my shop” with some fun holiday images.Maybe the frog that is in the header of the logo will be wearing a Halloween costume, a pilgrim hat and a Santa hat. Want to send me ideas that you might think would be fun to see him wear?
In the past when I have received gift cards, I usually either worry that it won’t work when I get to the check out at the store or that I’ll forget that I have it. I am not one of those people that goes to the web and looks for deals before I go out shopping, however, if times get leaner, I may have to start. I have gone looking for coupon codes that I could enter at checkout online. Some work and some don’t. Some want you to give them information which only fills up your inbox with spam. That has been a deterrent in the past for me.
So as we get closer to the holidays and I start building inventory, if there is an item that you are thinking ahead as a gift for a relative or a favorite person in your life. Be sure and get me the information early so that I have plenty of time to get it to you. I’m not a planner either, but I may have to start focusing on a calendar in the future. I suppose Google Calendar is going to be my new friend.