You would think that a Vintage Woodstock Festival in Woodstock, VA would really be about sitting in the grass, smoking weed, in a downpour of rain, listening to Janis Joplin, Grateful Dead, Joan Biaz and Joe Cocker, but this Vintage Woodstock Festival was all about eating some carnival type foods and listening to a local band called the Worx, which were amazing.
The weather was unbearably hot and there was a threat of rain. I actually hoped we would get the rain so that it would cool things down some. But we got a sprinkle and a bit of reprieve from some of the humidity, but not much.
I really enjoyed seeing and meeting with our local residents of Shenandoah County and letting them know that I am here working everyday and if they need a gift or and item for their garden they are more than welcomed to stop in and see me and my work.
I handed out a lot of business cards and did sell a few items, but getting my name out there is a big deal. I think it is also important to do the local festivals so that people start to see that “hand made in America” is a little more expensive than Walmart or Target. I actually had a few conversations to that effect and hopefully educated some people that if you want nice things they are a little bit more costly.
For the most part though, I think everyone really liked the work and I anticipate to start seeing more and more local traffic here at the house. I was also able to tell people about the upcoming Artisan Trail that we are working on here in Shenandoah County that we are hoping to be activated before the end of the year. This will be another post later but it is really exciting to be a part of this new venture for our county.
Prior to the event, I mailed out about 50 postcards to people that had bought my work, both here in the county and from the DC area. I saw a lot of those people so that marketing strategy is a good one. I think because I took the time to handwrite the cards and put a note on them that I hoped to see them there made a difference too. I am still learning about marketing the business and while social media is great for getting the word out there, there is still the old fashioned post card that will do a good job for you if you take the time to apply the personalization.
The next local event that I am looking into is the Ole Time Festival in Edinburg, VA. I’ll be posting as I get more information on that one but lots of folks last night said that would be a good one for me to do in the fall.