Preparing for an Open Studio Tour

ACVtrainetworksign2.161141This past December was my third official Holiday Open Studio Tour with the O Shenandoah County Artisan Trail  As we enter a new year, I would like to do a post about how I prepare for the semi-annual events that both the Tourism of Shenandoah County and the Artisans Center of Virginia sponsor  to bring customers to me and other trail sites in our county. This Spring our county will host an annual event called Gardens, Galleries and Grapes. This is coming up and this post should help give a checklist to other trail sites in my county and others about how to get things going.

  • Find Trail Sites that you can partner with. In the past three years, I have partnered with Kary Haun and the two of us have added other artists over the years. The first and second years we had three artists and this past year we had five. We are all clay artists so that is how we chose to plan our event. I am sure that it could also be done with a variety of different mediums and artists but we did ours with ceramic artists.
  • Set the date of the event…. this is sometimes done by the county. The Holiday Open Studio Tour was set by the artists that are participating and has usually been the first weekend in the month of December. Gardens, Galleries, and Grapes, the county Spring event, is set by the Tourism folks in the county.
  • Put together an invitation.  If you have someone in your group that is familiar with building the graphic for the card that will be helpful. Kary and I  worked together, utilizing Photoshop, to assemble a postcard that will get mailed to the individual mailing lists. Our way of getting group consensus was to utilize the Messenger app in Facebook to send the invitation back and forth to the group to get feedback. You may also get a mailing list to the county so that they can mail out your cards, if you don’t want to deal with this yourself.  Then we had ours printed through VistaPrint, a large online printing source that lets you upload the design to them and then they mail you the finished cards. Having an advertising budget is helpful and divide up the advertising between the artists makes it easier to afford. Each artist benefits from the other artists in this aspect. Try and get the mailing out at least 4-6 weeks before the event.
  • Spend some time keeping your mailing list up to date. I try to do this as an ongoing maintenance project but some years it has been a scramble to make sure that I don’t have a list with bad addresses in it which can cost you time and money. I know stamps are inexpensive but if you have several bad addresses and those cards come back, that is money wasted. I always put a return address on my cards for this reason. I don’t want to waste postage year to year.
  • Make sure you have enough inventory or are planning to have plenty of inventory. Make lists, if you have to, so that you know how many items you need to have on hand to allow enough selection for your customers. Because I use a Square reader, it will tell me at the end of the year what the most sellable item was. Usually it is mugs so I make sure that I have plenty of those on hand.
  • Set up, if you haven’t already, a business Facebook account, so that you can post works in process to build interest in the event. We set up a separate business Facebook page just for the event in addition to our individual business pages. This makes for more posting but it also gives the event more eyes. In the end, you will post to the event page, your individual Facebook page and possibly your personal Facebook page too, if you like. Some of us have felt it necessary to not mix our personal pages with our business pages for different reasons.
  • Contact an additional food trail site, to provide you with the snacks for the event. Try to give them plenty of notice… or make special foods yourself and promote those too. Wine from the local vineyards  or apple cider from a local farmer’s market promotes the local sites too. There are many food sites on the trail and part of the deal for them is to provide food when there is an event. These can include trays of cookies, apples, apple cider or finger foods. Last Spring, I chose to make a special shortbread cookie with fresh flowers10996068_787091418049559_1913959248896130799_n decorated on top and it made the event fun to also share a recipe or new food to the customers.
  • Send a newsletter out prior to the event. newsletterI use Mailchimp. I don’t  send enough of these and need to spend more time doing more of this but I love the way that it has some automation and templates to use. Your newsletter can show a featured item, the invitation to those who are not on your mailing list but opt to only get emails from you. Or if your postcard list makes your mailing too expensive, you could try to go paperless and only use email but I like to combine this due to still enjoying the reminder to be placed on someone’s refrigerator. Combining these may still be a good idea.
  • If you blog, do a blog post about the event. This year I blogged our event in such a way that I started at the upper most site and wrote about the stops along the way, all the way to the lower part of the county with a paragraph about each of the artists. This gives each artist a shoutout and also shows your followers that they have options in addition to your place. The ACV also does a blog and used my posting to put on their blog which goes out to travel writers to possibly be picked up and read by people outside our region.
  • Offer a new item each year and promote that item heavily in the newsletter. This year, I offered Christmas Ornaments and salt cellars and Christmas Frog Mug and Saucer sets and promoted these heavily on social media. The ornaments were so popular that I had time before the actual holiday to make another batch. All but one of the Christmas Mug sets sold.
  • Decorate your house or the gallery where the work is displayed and make things pleasing. I have the kind of house that I can set up a flow where the work is viewed first, then the snacks and then the checkout and packaging can happen in my living room but you will want to figure out a way that your customer can move through your space in a logical way to avoid frustration on everyone’s part and unnecessary waiting.
  • Clean your house or studio in preparation of the event. I am not sure how you feel but I just feel better if I have a clean work space to show off when customers come in. I also try and make the house as clean as possible. And when the event is over, you can breathe a sigh of relief that you are done, sort of, for the season, and can get on with your family festivities.
  • Price the work. Go through all the inventory and make sure that all the work is priced. I like to do this ahead of time because I don’t want to have to be in a position to look like I don’t know what to ask for the piece and I don’t want to have to haggle. It just makes it easier and less stressful on everyone if these are in place ahead of time.
  • Figure out your checkout program ahead of time. We use the Square reader and have been very pleased with how this set up works so that it is tied to our bank account for Laughing Orange. You want to familiarize yourself again with any upgrades before the event so that you aren’t spending time with your customer learning a new section of the program and avoid any frustrations there.
  • Add ideas of use of your products. You know your work better than anyone and you can come up with ways that they can see your work in a usable way. I offered ideas of things to pair with the work to create a special gift for someone. Examples: a baby bowl might be paired with a receiving blanket and a pair of socks or a spoon, a large pasta dish with a recipe or the ingredients for the recipe, a mug with a homemade cocoa mix or teas or coffees. I actually printed up little ideas in a nice font and put beside the items to nudge the customer to see that the work could be put with other items to create a more thoughtful gift for someone.
  • Talk to Your Customers…sell the work! making a mug instructionsThis one is huge! Many customers come to my studio or gallery and think that the work is something that is just cranked out like in a factory. I ask if they are interested in actually seeing the studio and then if they do, I explain the entire process to them so that they understand that this isn’t Walmart. Many times I have had customers tell me that my prices are too high and that they can get the same items at Walmart. I usually let them find the door. But, it can also be a learning experience for them if you can help them understand some of the process. One year, I actually put tags on the mugs with the steps involved in making a mug. If the person buying the mug already understands the efforts of a handmade item, the recipient may not so the tag helps to explain the specialty of the gift they just received.
  • Explain the trail as they enter the house or studio This is to help our fellow trail sites. You can be assured that if you partner with me, I am going to promote you too. I realize that my work doesn’t appeal to everyone and that is okay. I also realize that there are some really fine artists in our county that also are working just as hard as I am and need to have the local population to know about them too. I usually give out a trail brochure and then a map and tell them all about the food that I am offering, if it came from a trail site. This is selling our county. This is bringing in economics to our area, which grows our area and adds interest for the future.
  • Offer a giveaway as a way to capture emails. This is optional of course. I had purchased a cookbook during the year in 2015 and kept it back as a gift option for someone in the family. I had forgotten about it and found it when I began getting the space ready for inventory. The idea came to me to offer it as a giveaway but to be sure to let those know that are registering for it that my purpose was to capture their addresses for future events. I scored with a lot of new people for my database and the winner was pleased as punch to get the book in the mail.
  • Offer a discount to returning customers. This is also optional. I have decided to do this for several years now and most people don’t remember it or ask about it but when I say to them, “Hey, you have bought from me before”, it shows them that I remember them, I appreciate their returning for another item and many of them are grateful. Some of them refuse it, or try to because they recognize that it is taking money away that I could make. But, I see it as a way to building a customer base that is loyal about coming back year after year. I offer 10%. It isn’t much but it is a nice way to tell your customer that they are appreciated.
  • Have a special wrapping or package to send the work away in. stickerBecause I am Laughing Orange Studio, I found some very cheap orange, as in the fruit, bags to put the wrapped work in. I also had tags printed from Moo.com that tell the customers  that the bags are reusable and that they are filled with shredded junk mail. This shows the customer that I am trying to be as sustainable to the planet as possible. I could do an entire posting about this. In this age of consumerism, why would you pay for extra packaging unless it could be reused in some way. This year, I also took all the clay bags that had accumulated in the studio, which are very strong plastic, and ran them through my washing machine. I ordered a sticker to put on the bag saying thank you and adding my logo and contact information on them. I was able to reuse the bags and the customer was told about where the bag came from. I actually had a customer come with her own bags this year, which pleased me to no end. I have also had customers bring back the orange bags and the packaging from their previous purchases.
  • Thank your customer and begin to recognize them. This is important. Sometimes I don’t always remember a customer’s name. I am terrible at that. But if you start to recognize your customers, it makes a huge difference. Recently, I had a customer that hadn’t been here since 2013 and I vaguely remember her. But she purchased some nice things and I added her to my database and in the note section added what she purchased. I will use that information to remember her because, many times, I can remember the work better than a name.
  • Remind them of the other trail sites that are open today and let them know of the wonderful offerings that are still out there for the weekend of the event. As I stated earlier, I always promote the other trail sites that I know are having their event on the same weekend as ours or are partnering with us on our event.
  • Offer maps to the other trail sites. This was the first map I created for the three of the artists at our event.This is where ACV and the Tourism for Shenandoah County has been a huge help. They have printed the maps and got them to us so that we have them to give out. In addition to this map, we have printed maps onto the backs of our invitations for the past two years. I think that has been a big help although I feel that it was a bit confusing to the post office and we may decide to redesign that idea somehow for next year. The map shown at the right is the map I created for the first Holiday Open Studio Tour that we did. It is a simple assembly from Google earth placed in approximation to where each artist was located. I had them on hand to give to people when they came  in or when I saw them about to leave.

2015 Holiday Open Studio Tour


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2015 Holiday Open Studio Tour will have 5 Locations


We are so excited this year to have added two potters to our Holiday Open Studio Tour for a total of 5 different locations where you can shop and visit with the artists. Barbarah Robertson and Chickadee’s Artist Gallery and Pottery Shop have agreed to be a part of this annual event and are helping to round out a county wide tour.

bea20ee7f37bc764fccaf24ea114cf56At the northern end of Shenandoah County, Liz Ashe-Hollingsworth with be showing and selling her lovely Earth Spirit Masks. “Magical one of a kind clay sculptures depicting nature spirits, faeries and animals enhanced with found natural objects.” You truly have to see these items in person to see just how awesome they are and the work that goes into these to make them so wonderful and magical.

Then in Strasburg, Barbarah Robertson, a juried artisan with the Artisan Center of Virginia, will be set up in Pot Town OrgaBeeMug1abnics, an O Shenandoah Artisan Trail Site. Barbarah will be showing and selling her functional kitchen and tableware meant for day to day use, as well as a line of whimsical garden & gift items. You can also get a look at the new shop Pot Town Organics, an organic nursery and gar
dening store.  Selling organic gardening supplies, lights, hydropoics, tools and more!  A fun place to visit if you enjoy gardening and food preparation. What a great combo to find handmade and organic items.

rabbit with Thistle-1Laughing Orange Studio is in the middle of the county, in Tom’s Brook where I have a few new items and the usual rabbit items and fairy garden items. I have been working on some cupcake cups, some cookie jars and the trays and mugs that I usually have on hand. A new outhouse design for the fairy garden or a wheel barrow or even a fairy ring might be just the thing for the fairy gardener in your life or on your list.
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Then, as you travel south to Woodstock, you can stop in at Kary Haun Studio where Kary will have her gorgeous porcelain work. Kary’s specialty items are ceramic drip coffee pots, drip tea mugs,
wine cups and more. Her glazes and nature inspired designs add to the elegance of the porcelain and it makes having a cup of coffee or a snack an experience rather than an everyday occurrence. 

11403211_969582256426829_1482607633049800930_nOur southern most site will be the new pottery in New Market called Chickadee’s Artist Gallery and Pottery Shop. Chris and George Jetter are the owners of this lovely Local Artist Gallery and Pottery Shop. The shop offers a wide variety of locally crafted items such as Pottery, Quilts, Blown Glass, Glass beads, Soy Candles, Digital and Film Photography, and much more! All pottery sold from Chickadees is created on site! You can even get a behind the scenes look at the craft of pottery by attending a live demonstration from George himself!

Postcards are going in the mail this week but be sure and mark your calendar if you are only on this newsletter list so that you come to this special event and take home some items for the holiday season to use during your own celebrations or to shop for that special person that is so hard to buy for.

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Be sure to follow the Holiday Open Studio Tour on Facebook because each of the five artists will be posting the progress of the work that we are preparing for this event and you will enjoy watching from there.

 

 

 

Shenandoah Alliance for Shelter’s Empty Bowl Supper

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This annual event will be held on Friday November 20th from 5:30-7:30 at the Central High School Cafeteria, in Woodstock, VA. This will be the fourth year that I have donated bowls. I love doing this because I know that it is for a great cause. Food is something that many of us take for granted and I know that there are plenty of folks out there that aren’t getting enough to eat. The Alliance for Shelter helps many of those who are in need in many ways.

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For the first time this year, you can purchase your tickets on-line by visiting their website at www.allianceforshelter.org and clicking on Empty Bowl Soup Supper.
Tickets can also be purchased at Woodstock Cafe in Woodstock, Sager Real Estate in Strasburg, Edinburg Mill in Edinburg, and Community Store in Basye, or reserve your tickets by calling Shenandoah Alliance for Shelter at 540-459-3212 or 540-459-8395. Tickets are limited to 300, so reserve your tickets early.
Tickets went on sale October 1, 2015.

I have pledged 30 bowls this year. Each bowl will have my signature frogs on them full of their personality, and a little of mine, hopefully!IMG_20151016_153625458

Also this year, I have had help with making my bowls and I would like to give a shout out to Kara Bowman and Ali Carithers and Patricia Wolfe for their help with adding glazes to the bowls, trying their hands at making a few of the frogs and to learning how much goes into making the bowls for the dinner. I love making these and these ladies all understand the importance of doing something for the community. I’d like to thank them for their help and also for the fun we shared doing the bowls.


 

Tang, the Laughing Orange Studio mascot…

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Tang continues to make me smile as I work in my studio daily. She can be grumpy somedays, curious most days and sleepy when she gets warm. When you come to the studio to see me or my work, stop in and see how soft she is and how much fun it is to have a rabbit as a pet and inspiration.


LOS at Va Clay FestivalThank you to all that have helped in my
new endeavors, the last 20 or so months of grief and have given encouragement to me, I have a wonderful set of friends and followers and I am grateful to you all,

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Don’t Forget to follow Laughing Orange on Facebook
and the Holiday Studio Tour  to see the fun as it is being created.